Niche Marketing for Real Estate and Mortgage Professionals

Niche Marketing for Real Estate & Mortgage Professionals is a blog for realtors and mortgage lenders looking to identify, define and develop their own niches in the industry. Explore top niche opportunities and ideas on how to get there!

Building a Corporate Benefits Referral Program

Jody Bruns - Friday, December 01, 2017

Have you thought of the benefits of creating a Corporate Benefits Referral Program?

We all have had those moments where we wonder where our next transaction is coming from. We constantly reach out and market to our sphere of influence and referral sources hoping for a new referral that turns into our newest live client.

The problem with this cycle is that we are focused on building our business one client at a time when we should be focused on business one company at a time! Would it relieve any stress on you personally, if you could count on a specific number of transactions annually from a specific source?

Think about this:

The current home ownership rate is 63%

According to FNMA, an employee is expected to use a mortgage professional once every 5 years.

According NAR, an employee is expected to use a licensed real estate agent once every 7 years.

For every company that has 100 employees:

  • 63 currently own homes.
  • 13 will need the services of a mortgage professional every year.
  • 9 will need the services of a real estate professional every year.
Multiply this by 4 companies you might have corporate benefits referral programs for!

For more information on building a Corporate Benefits Referral Program, please visit




Post has no comments.
Post a Comment

Captcha Image

Trackback Link
Post has no trackbacks.